AI SaaS ClippingPowered by Lumina Clippers
Content repurposingOne asset, dozens of clips
Short-form videoNative vertical clips
Podcast clippingEvery episode, 30+ clips
Webinar repurposingOne talk into a month
Product-led clipping UniqueClip the product, not the face
B2B video marketingClips that reach buyers
Developer marketingVideo for dev tools
Founder-led contentYour founder, everywhere
Content repurposing
Short-form video
Podcast clipping
Webinar repurposing
Product-led clipping
B2B video marketing
Developer marketing
Founder-led content
Creator network
Verified views
Pipeline attribution
AI search visibility
LinkedIn content
Product launch campaigns
Demo & explainer clips
Sales-enablement clips
Start a paid pilot
See all services
One recording becomes dozens of clips posted by 62,900+ clippers across LinkedIn, TikTok, Reels, Shorts and X, and you only pay for the views we can verify.
We also run a B2B video marketing agency desk and a short-form video agency desk for software brands.
Wispr Flow
Adobe
Riverside
Midjourney
MacroAI
Algorand
A word from the founder
Rhys Hall · Founder
6sense found that B2B buying groups fill four shortlist spots on day one, then buy from one of those four 95% of the time.
Your content only ever reaches people who already follow you, so the buyers who'll need you in six months never see any of it.
6sense found 94% of B2B buyers now use LLMs while buying, and they reach out 6 to 7 weeks sooner because of it. If ChatGPT has never heard of you, you were never a candidate.
Source: 6sense, B2B Buyer Experience Report 2025
The Content Marketing Institute found 56% of B2B marketers name attributing ROI to content as their top measurement challenge, so the budget gets cut and the invisibility gets worse.
Source: Content Marketing Institute, B2B Benchmarks
All three problems come from the same place: you're not in front of the right people often enough or early enough.
Clipping takes long-form content you already produce, a podcast episode, a webinar, a founder interview or a product demo, and cuts it into dozens of short vertical clips. Real creators then post those clips from their own accounts across LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X.
For an AI company the source is usually the product itself, a model doing something people haven't seen before. For SaaS it tends to be a workflow, a release, or the founder explaining why the category is broken. Different material, same machine.
These are organic posts on real accounts with real audiences, so none of it runs through an ad system. And it isn't an AI clipping tool either, since a tool just hands you files while this actually gets them seen.
You may have heard the raw material called content repurposing. That part is the same. The difference is what happens after the cut.
A podcast episode, a webinar, a demo or a founder interview. Anything over roughly twenty minutes works, and you can queue up as many as you like.
The hook lands in the first one to two seconds, the vertical reframe follows whoever is talking, captions get burned in, and every clip is checked against your brief before it goes anywhere.
They post to LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X from real accounts with real audiences, so nothing goes through an ad account.
A custom CPM per 1,000 verified views. Not per clip, not per post, and not a monthly retainer.
Everything after the upload is ours. If you want the longer version, including review rounds and reporting, read how a campaign runs.
Thirty minutes, and we'll show you what one recording turns into and what a campaign would cost. No pitch, just the plan.
30 minutes Video call No pitch
Most clipping agencies need you to be interesting on camera, because that's what the industry was built on.
Your most persuasive content is the product doing the thing, so that's what we clip: screen recordings, a feature shipping, the workflow before and the same workflow after.
You don't need to be a personality. You need to be understood.
This is what we mean by clipping the product itself, and it is why this works for teams doing developer marketing, where the audience trusts a screen recording far more than a talking head.
Almost every clipping agency posts to TikTok, Instagram, Shorts and X and stops there, which is the right list for a music label but the wrong one when you're selling software to a VP of Engineering.
Source: Wistia, State of Video Report 2026, published April 2026, from a survey of more than 900 professionals.
LinkedIn leads on video overall too, 81% of teams against 76% for YouTube. The difference is that we run LinkedIn content through 62,900 creators, then cover every other platform behind it.
Three campaigns for software and AI companies, and every figure below is published on our own site before it appears here.
Wispr Flow
We got all the attention we needed on our highest production YouTube series. Our most popular videos of all time now.
Published on the Wispr Flow campaign spotlight at luminaclippers.com.
Adobe
Our own channels were never going to reach this many people. The clips did it in weeks, on accounts we do not own.
Campaign figure published at luminaclippers.com.
We already had the library. What we did not have was anyone watching it. That is the part they fixed.
Campaign figure published at luminaclippers.com.
Read the full case studies.
One machine with two inputs: whatever you already record, and the product itself when there's nothing recorded yet.
One recording becomes dozens of short vertical clips, posted by 62,900+ clippers across LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X. Everything goes live 24 to 72 hours from the call and you only pay for verified views.
How a campaign runsNo podcast, or founder video? No problem. We clip the product instead. Screen recordings, a feature shipping, a changelog that matters, the workflow before and the same workflow after.
Clipping the product itselfWeighing your options? We name names in the best SaaS clipping agencies breakdown.
Every clipping agency reports views, but then the quarter ends, someone asks what it produced, and the honest answer is a number nobody can spend.
Revenue the attribution software could not see
$11.4M
620 conversions $21.5M closed won 90% gap across all channels
This isn't one company's problem
56%
of B2B marketers say they have difficulty attributing ROI to content.
Source: Content Marketing Institute
Here's why
61%
of B2B buyers now prefer to buy with no sales rep at all, which means the deciding happens somewhere your software isn't watching.
Source: Gartner, June 2025
One required question on your forms, and in this study it was the only method that found the revenue at all.
Every clip carries its campaign, so a signup in March traces straight back to the batch that caused it.
Views first, then the opportunities and closed won those views tie back to, because impressions belong in a line item rather than the headline.
We are not promising you a number. We are telling you the method, which is more than the category currently does. Here is how we report pipeline, in full.
A tool gives you files while an ad buy rents you attention, so here are six questions asked of all three.
| Question | Lumina | AI clip tools | Paid social |
|---|---|---|---|
| What you get | Clips posted, and seen | A folder of clips | Impressions you rent |
| Who distributes them | 62,900+ real creators | You do, from your own accounts | The ad auction |
| What you pay for | Verified views only | A monthly subscription | Clicks and impressions |
| When you stop paying | The posts stay live | You keep the files, nobody sees them | It stops that day |
| Yes, and we lead with it | Only where you post it yourself | Yes, at LinkedIn ad prices | |
| Setup from you | One asset, about five minutes | The editing and the posting | Creative, targeting and budget |
An ad stops the day the card stops working, but a clip is still there next quarter on someone else's account, in front of someone who hasn't met you yet.
The longer version of this, a clipping agency against AI clip tools, is worth ten minutes if a tool is already in your stack.
No monthly retainer, no price per clip and no minimum term. Move the slider and see what the same money does on paid social.
Your monthly budget
$10,000
The same budget on B2B paid social
250K to 667K
impressions you rent. They stop the day the card stops working, and you own nothing afterwards.
Benchmark: $15 to $40 CPM for B2B paid social, published by Lumina
The same budget with Lumina
Custom
A custom CPM per 1,000 verified views, set against your niche and volume and agreed on the call before anything starts. Views that fail the check aren't billed, and the posts stay live.
Campaign range $5,000 to $200,000+
Or read the detail on what a campaign costs.
Planning estimate on a published paid social benchmark, not a quote and not a rate card
Every answer stands on its own, so you can read one and stop.
A clipping agency takes long-form content you already have, like a podcast, webinar, demo or founder interview, and cuts it into dozens of short vertical clips that real creators then post from their own accounts across LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X.
We price on a custom CPM per 1,000 verified views, set by your niche and volume, and campaigns run from $5,000 to $200,000+. There's no retainer and nothing charged per clip.
Clips go live 24 to 72 hours from the strategy call.
One source asset over roughly 20 minutes is enough to begin, and it takes about five minutes of your time.
No. Screen recordings, product demos, webinars, changelogs and internal all-hands footage all work, and for most SaaS and AI companies the product is more persuasive than the founder anyway.
LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X. For B2B we lead with LinkedIn, since it's now passed YouTube as B2B's primary video channel.
Every view is checked through platform APIs before it counts toward the campaign, and views that fail are not billed.
No. Clips are organic posts published by real creators on their own accounts, so they aren't bought placements and they don't disappear when a budget ends.
A tool produces clip files and leaves the distribution to you, while an agency produces the clips and distributes them, in our case through 62,900+ clippers, with you only paying for views that were verified.
We build for it from the start with a "how did you hear about us" field on your forms, clip cohorts tagged so they can be traced, and a monthly report that names pipeline rather than impressions.
Yes, and that's actually the case it fits best. 6sense found B2B buyers shortlist four vendors on day one and buy from one of those four 95% of the time, so a company with no audience is a company that never makes the list.
Still deciding? The longer answers live on the full FAQ.
One recording and about five minutes of your time, then you're live in 24 to 72 hours.
The fast way
Pick a live slot on the calendar and we'll have gone through what you publish before you join.
Not yet
Fill these in and your mail opens already addressed and filled out, so you just write your message and send it from your own account.
What happens next
Before the call we go through what you already publish and pick out the moments worth cutting.
A custom CPM mapped to your niche and volume, with a campaign scoped to whatever you're trying to move.
Send one asset and the network starts, and you only pay for the views that pass the check.
18B+ verified views delivered 62,900+ clippers 5.0 on Clutch and Trustpilot
