AI SaaS ClippingPowered by Lumina Clippers
One recording, dozens of native clips. Pay only for verified views.
One recording becomes dozens of native clips, posted by 62,900+ clippers. You pay only for verified views.
Wispr Flow
Adobe
Midjourney
MacroAI
Algorand
Boaz Sobrado
11 Feb 2026
Read the feature
The Best Clipping Company In 2026
Rhys Hall · Founder
6sense found B2B buying groups fill four shortlist spots on day one, then buy from one of those four 95% of the time.
Your content only reaches people who already know you. The ones who will need you in six months never see it.
6sense found 94% of B2B buyers now use LLMs while buying, and they reach out 6 to 7 weeks sooner. If ChatGPT has never heard of you, you were never a candidate.
Source: 6sense, B2B Buyer Experience Report 2025
The Content Marketing Institute found 56% of B2B marketers name attributing ROI to content as their top measurement challenge. So the budget gets cut, and the invisibility gets worse.
Source: Content Marketing Institute, B2B Benchmarks
Every one of those three problems has the same root. You are not in front of the right people, often enough, early enough.
Clipping takes long-form content a software company already produces, a podcast episode, a webinar, a founder interview, a product demo, and cuts it into dozens of short vertical clips. Those clips are then posted natively by real creators to LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X.
For an AI company the source is usually the product itself, a model doing something people have not seen before. For a SaaS company it is more often a workflow, a release, or the founder explaining why the category is broken. Different material, same machine.
It is not paid advertising. The clips are organic posts on real accounts with real audiences. It is not an AI clipping tool either. A tool gives you files. This gives you distribution.
You may have heard the raw material called content repurposing. That part is the same. The difference is what happens after the cut.
A podcast episode, a webinar, a demo, a founder interview. Anything over roughly twenty minutes works, and you can queue as many as you like.
The hook lands in the first one to two seconds. The vertical reframe follows whoever is talking, captions are burned in, and every clip is checked against your brief before it goes anywhere.
LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X. Real accounts with real audiences, not an ad account.
A custom CPM per 1,000 verified views. Not per clip, not per post, and not a monthly retainer.
Everything after the upload is ours. If you want the longer version, including review rounds and reporting, read how a campaign runs.
Thirty minutes. We will show you what one recording turns into, and what a campaign would cost. No pitch, just the plan.
30 minutes Video call No pitch
Most clipping agencies need you to be interesting on camera. That is simply what the industry was built on.
Your most persuasive content is not your founder's face. It is your product doing the thing, so that is what we clip. Screen recordings, a feature shipping, the workflow before and the same workflow after.
You don't need to be a personality. You need to be understood.
This is what we mean by clipping the product itself, and it is why this works for teams doing developer marketing, where the audience trusts a screen recording far more than a talking head.
Almost every clipping agency posts to TikTok, Instagram, Shorts and X, and stops there. That is the right list for a music label. It is the wrong one for a company selling software to a VP of Engineering.
Source: Wistia, State of Video Report 2026, published April 2026, from a survey of more than 900 professionals.
LinkedIn leads on video overall too, 81% of teams against 76% for YouTube. The difference is that we run LinkedIn content through 62,900 creators, then cover every other platform behind it.
Three campaigns for software and AI companies. Every figure below is published on our own site before it is printed here.
Wispr Flow
We got all the attention we needed on our highest production YouTube series. Our most popular videos of all time now.
Published on the Wispr Flow campaign spotlight at luminaclippers.com.
Adobe
Our own channels were never going to reach this many people. The clips did it in weeks, on accounts we do not own.
Campaign figure published at luminaclippers.com. Quote pending client sign off.
We already had the library. What we did not have was anyone watching it. That is the part they fixed.
Campaign figure published at luminaclippers.com. Quote pending client sign off.
Read the full case studies.
One machine, two inputs. Whatever you already record, and the product itself when there is nothing to record.
One recording becomes dozens of short vertical clips, posted natively by 62,900+ clippers to LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X. Live 24 to 72 hours from the call, and you pay only for verified views.
How a campaign runsNo podcast? A founder who will not go on camera? Neither is a problem. We clip the product instead. Screen recordings, a feature shipping, a changelog that matters, the workflow before and the same workflow after.
Clipping the product itselfWeighing your options? We name names in the best SaaS clipping agencies breakdown.
Every clipping agency reports views. Then the quarter ends, someone asks what it produced, and the honest answer is a number nobody can spend.
Revenue the attribution software could not see
$11.4M
620 conversions $21.5M closed won 90% gap across all channels
It is not one company's problem
56%
of B2B marketers say they have difficulty attributing ROI to content.
Source: Content Marketing Institute
And here is why
61%
of B2B buyers now prefer to buy with no sales rep at all. The deciding happens where your software is not watching.
Source: Gartner, June 2025
One required question on your forms. In this study it was the only method that found the revenue at all.
Every clip carries its campaign, so a signup in March traces back to the batch that caused it.
Views, then the opportunities and closed won those views tie to. Impressions are a line item, not the headline.
We are not promising you a number. We are telling you the method, which is more than the category currently does. Here is how we report pipeline, in full.
A tool gives you files. An ad buy rents you attention. Six questions, asked of all three.
| Question | Lumina | AI clip tools | Paid social |
|---|---|---|---|
| What you get | Clips posted, and seen | A folder of clips | Impressions you rent |
| Who distributes them | 62,900+ real creators | You do, from your own accounts | The ad auction |
| What you pay for | Verified views only | A monthly subscription | Clicks and impressions |
| When you stop paying | The posts stay live | You keep the files, nobody sees them | It stops that day |
| Yes, and we lead with it | Only where you post it yourself | Yes, at LinkedIn ad prices | |
| Setup from you | One asset, about five minutes | The editing and the posting | Creative, targeting and budget |
An ad stops the day the card stops working. A clip is still there next quarter, on someone else's account, in front of someone who has not met you yet.
The longer version of this, a clipping agency against AI clip tools, is worth ten minutes if a tool is already in your stack.
No monthly retainer. No price per clip. No minimum term. Move the slider and see what the same money does on paid social.
Your monthly budget
$10,000
The same budget on B2B paid social
250K to 667K
impressions you rent. They stop the day the card stops working, and you own nothing afterwards.
Benchmark: $15 to $40 CPM for B2B paid social, published by Lumina
The same budget with Lumina
Custom
A custom CPM per 1,000 verified views, set against your niche and your volume, agreed on the call before anything starts. Views that fail the check are not billed, and the posts stay live.
Campaign range $5,000 to $200,000+
Or read the detail on what a campaign costs.
Planning estimate on a published paid social benchmark, not a quote and not a rate card
Every answer stands on its own, so you can read one and stop.
A clipping agency takes long form content a software company already has, such as a podcast, webinar, demo or founder interview, and cuts it into dozens of short vertical clips that real creators post natively to LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X.
Lumina prices on a custom CPM per 1,000 verified views, set by niche and volume. Campaigns run from $5,000 to $200,000+. There is no retainer and no price per clip.
Clips go live 24 to 72 hours from the strategy call.
One source asset over roughly 20 minutes. That is enough to begin, and it takes about five minutes of your time.
No. Screen recordings, product demos, webinars, changelogs and internal all hands footage all work. For most SaaS and AI companies the product is more persuasive than the founder.
LinkedIn, TikTok, Instagram Reels, YouTube Shorts and X. For B2B, LinkedIn leads, because it has passed YouTube as B2B's primary video channel.
Every view is checked through platform APIs before it counts toward the campaign, and views that fail are not billed.
No. Clips are organic posts published by real creators on their own accounts. They are not bought placements and they do not stop existing when a budget ends.
A tool produces clip files and leaves distribution to you. A clipping agency produces the clips and distributes them, in Lumina's case through 62,900+ clippers, and you pay only for views that were verified.
Lumina instruments for it. A how did you hear about us field on your forms, clip cohorts tagged for tracing, and a monthly report that reports pipeline rather than impressions.
Yes, and that is the case it fits best. 6sense found B2B buyers shortlist four vendors on day one and buy from one of those four 95% of the time. A company with no audience is a company that is never on that list.
Still deciding? The longer answers live on the full FAQ.
One recording. About five minutes of your time. Live in 24 to 72 hours.
The fast way
Pick a live slot on the calendar. We will have looked at what you publish before you join.
Not yet
Fill these in and your mail opens already addressed and already filled. Write your message and send it from your own account.
What happens next
Before the call we go through what you already publish and pick the moments worth cutting.
A custom CPM mapped to your niche and volume, and a campaign scoped to what you want to move.
Send one asset and the network starts. You only pay for the views that pass the check.
18B+ verified views delivered 62,900+ clippers 5.0 on Clutch and Trustpilot