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Demo and explainer clips

Your best salesperson
is the product.
Let people watch it.

For a technical product, the most persuasive thing you have is the product doing the thing. Lumina cuts your demos, screen recordings and feature releases into short clips and distributes them natively, so buyers are convinced while they are still deciding. You pay only for verified views.

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62,900+ clippers Clips 12 to 35 seconds Pay per verified view
How buyers buy now

They decide before the call

Most of the decision happens before anyone talks to you. So the product has to speak for itself, early, on its own.

61%

of B2B buyers prefer a completely rep-free buying experience.

Source: Gartner, 2025

17%

is all the purchase journey buyers spend with sales reps.

Source: Gartner

43%

actively prefer a seller-free experience, 54% among millennials.

Source: Cirrus Insight, 2026

By the time they raise their hand, they have already decided. Win them while they are watching.

The mistake

The demo is your best pitch. Stop hiding it.

The buyers who would have been sold by watching it never get to. Put the product where they already are.

Demo behind a form

Fill in fields, wait for an email, book a call, then maybe see it. Most buyers leave.

Demo in the open

Press play, see it work. The product convinces them on the spot, no form, no wait.

A phone showing a product in action
A laptop showing a product action
What we cut

The product, doing the thing

No podcast, no camera-shy founder required. We clip the product itself, in the format buyers actually watch.

Feature releases
Screen recordings and workflows
Before and after
Changelog moments and the five-minute setup

Same idea as clipping the product itself. Here is how a campaign runs.

Why it converts

Watching beats reading, every time

1.81x

more likely to purchase after watching a product demo video.

Source: Wyzowl, 2026

69%

say a product demo video is the single most helpful content when deciding.

Source: Wyzowl, 2026

45% vs 31%

conversion, demo-video viewers versus without.

Source: Wyzowl, 2026

Honest note: a clip earns the demo request. It does not replace a full interactive demo or trial for a deep evaluation.

Straight answers

Demo and explainer clips, answered

What are demo and explainer clips?
Demo and explainer clips are short native video clips, usually 12 to 35 seconds, cut from a product demo, screen recording or feature release, that show the product doing the thing. They put the product in front of buyers natively, instead of behind a demo request form.
What can you clip if we do not have a podcast or a presenter?
The product itself. Feature demos and releases, screen recordings and workflow walkthroughs, before and after comparisons, changelog moments and the setup, start to finish. For a technical product the product is more persuasive than a talking head.
Why distribute demos instead of gating them behind a form?
Because buyers self-educate and mostly decide before the call. 61% prefer a rep-free buying experience and they spend only 17% of the journey with sales (Gartner). A gated demo only reaches the people who already decided to ask.
Do demo clips actually convert?
Yes. Shoppers who watch a product demo video are 1.81 times more likely to purchase, and demo-video viewers convert at 45% versus 31% without (Wyzowl, 2026). Watching beats reading for a technical product.
What do we need to provide?
One source asset over roughly 20 minutes, such as a demo recording, works. That is enough to cut dozens of clips, and it takes about five minutes of your time to hand over.
How much do demo and explainer clips cost?
Pricing is custom, scoped on a call, with campaigns running from $5,000 to $200,000+. There is no retainer and no price per clip. You pay a custom rate per 1,000 verified views, so cost tracks results.

Sources: Gartner, Cirrus Insight, Wyzowl. 2025 to 2026.

Get started

Show the product. Win the click.

Bring one recording, we cut the demo clips and get them seen. Live in 24 to 72 hours, billed only on verified views.

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