A content repurposing agency for teams that already repurpose

A content repurposing agency takes long-form material a company already produced, like a webinar, podcast episode, conference talk or product demo, and rebuilds it into shorter formats. For video that means cutting the recording into dozens of short vertical clips of 12 to 35 seconds, captioned and reframed for a feed. Most agencies then deliver those clips to the client, who posts them.

Published prices run from $299 per month for a productised clip service to $8,499 per month for a full retainer, with agency retainers commonly quoted at $3,000 to $8,000 per month, and self-serve AI clipping tools starting at $15 per month. Every one of those prices buys production, while we price on a custom CPM per 1,000 verified views with campaigns from $5,000 to $200,000+.

That depends entirely on whether the clips are being seen. Wistia's State of Video research found almost 90% of teams already reuse webinar content and over half already repurpose video into social clips, so making the clips is rarely the constraint. The constraint is distribution, because clips posted to a company's own accounts only reach the audience that already follows it.

For producing clips, largely yes, and from $15 per month. For distribution, no, because a tool cuts a recording and publishes to accounts the customer already owns, so reach is still capped by the audience they already had. The difference isn't editing quality, it's whose feed the clip lands in.

They can. Instagram's originality rules, introduced for reels in April 2024 and extended to photos and carousels in April 2026, stop accounts that primarily post unoriginal content from appearing in recommendations to new audiences, and Instagram states that adding a border, watermark, subtitles or a credit doesn't make a repost original. YouTube's July 2025 monetisation update made repetitive or mass-produced content ineligible for monetisation. So clips distributed across a creator network have to be differentiated per creator rather than duplicated.

Every view should be checked through platform APIs before it counts toward a campaign, with failed views never billed, and this matters legally as much as commercially. The FTC's Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, effective 21 October 2024, makes it unlawful to purchase or procure fake indicators of social media influence, including views generated by bots or hijacked accounts, that the buyer knew or should have known to be fake.

One source asset over roughly twenty minutes is enough. A webinar, a podcast episode, a conference talk, a product demo or an internal all-hands all work, and it can be a recording you made last year. Getting it to us takes about five minutes.

With most agencies it's the client's own accounts. With us, clips are posted natively by a network of 62,900+ independent creators from their own accounts, to audiences the client doesn't have. They're organic posts on real accounts rather than paid placements, and they stay live after a campaign ends.

For editing, a freelancer is a reasonable answer and often a cheaper one. For distribution it isn't an answer at all, because a freelance editor produces clips you then have to place, which leaves you exactly where you started, posting to accounts you already own. Content 10x's published FAQ shows this is the most common question in the category and every agency answers it on editing capacity, but the honest answer is that the real choice is files versus reach.

Who owns the clip, the licence the creator holds and whether posts stay live after the engagement ends are all set out in your agreement and confirmed on the scoping call before anything starts.

Clips go live 24 to 72 hours from the strategy call. Four competitors publish a single turnaround figure while this model has two clocks, one to clips and one to views.

Companies that need assets for their own channels and nothing else are better served by a production agency or a clipping tool, since both are cheaper for that job. This model only makes sense if the goal is reach beyond an audience you already have.