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Sales enablement clips

Your clips die
after launch week, so turn them into a sales library instead

Every campaign leaves behind dozens of short, on-message clips that then gather dust. We tag and organise them into a library your reps can search and send in a live deal, in the format buyers actually prefer, and you only pay for verified views.

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The quiet waste

Most of what you make never gets used

Clips get made for a launch, perform for a week, then disappear into a drive nobody opens. The asset isn't the problem, the shelf is.

60 to 70%

of B2B marketing content goes unused by sales.

Source: Forrester (SiriusDecisions)

50%

of prospect engagement comes from just 10% of enablement content.

Source: G2

A few great clips do all the work, they just need to be findable.

Why clips, for sales

Buyers would rather watch 20 seconds

Your reps are sending PDFs to people who'd rather press play, and the format buyers want is the one your clips already are.

70%

of B2B buyers watch video during the buying journey.

Source: Google, 2025

96%

say video is important to deciding whether to advance.

Source: Brightcove, 2024

78%

prefer a short video to learn about a product.

Source: Wyzowl, 2025

A rep sending a crisp 20-second clip beats a rep sending a 12-page PDF every single time.

The deliverable

A library your reps can actually search

security objection
0:24

How we handle SOC 2 and data residency

ObjectionSecurity
0:31

SSO and role based access, explained

FeatureIT buyer
0:18

Encryption at rest and in transit

ObjectionSecurity
0:27

The 5 minute integration, start to finish

DemoOnboarding
0:22

Why a VP of Eng chose us over building it

PersonaProof
0:29

Admin controls and audit logs tour

FeatureCompliance
Tagged by topic, persona, objection, feature Sendable 20 to 35 second clips Every clip a real post, billed only on verified views
Compounding asset

Every campaign feeds the library

The clips from your launches, product-led work and podcasts all flow in, tagged, so the library grows instead of resetting each quarter. Usage ties to the same reporting spine, so you can see which clips move deals, not just which got views.

Product-led clips Demo and explainer clips Launch campaigns Podcast and webinar clips

The honest note here: this turns clips you're already making into a sales tool, so if you're not producing clips yet, start there and the library builds itself from that.

Straight answers

Sales enablement clips, answered

What are sales enablement clips?
Sales enablement clips are short native video clips, usually 20 to 35 seconds, cut from content a company already has and organised so a rep can search for the right one and send it in a live deal. They turn the clip archive from marketing into a tool sales actually uses.
How is a clip library organised for sales?
Every clip is tagged by topic, persona, objection, feature and funnel stage, then made searchable. A rep types "security objection" or "integrations demo" and gets a sendable clip in seconds, instead of digging through a shared drive.
Why short video instead of a deck or one-pager?
Because buyers prefer it. 78% say a short video is their preferred way to learn about a product (Wyzowl), and 96% say video is important to deciding whether to advance (Brightcove). A 20-second clip lands where a PDF gets ignored.
Where do the clips come from?
From the clips already produced for your launches, product-led work and podcasts. We repurpose and tag them, so the library is built from assets you have paid for rather than net-new filming.
Can we see which clips influence deals?
Yes. Clip usage ties to the same reporting spine behind how we report pipeline, and every clip is a real post billed only on verified views, so you can see what moves deals, not just what got views.
How much does a sales clip library cost?
Pricing is custom, scoped on a call, with campaigns running from $5,000 to $200,000+. There is no retainer and no price per clip. You pay a custom rate per 1,000 verified views, so cost tracks results.

Sources: Forrester (SiriusDecisions), G2, Google, Brightcove, Wyzowl. 2024 to 2026.

Get started

Stop letting good clips gather dust

Turn the clips you already make into a library your reps send every day, live in 24 to 72 hours and billed only on verified views.

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