An AI tool
makes the clip and we get it seen
AI clip tools and a clipping agency solve different problems. A tool like OpusClip or Vizard cuts your long video into short clips and posts them to your own accounts, while a clipping agency distributes those clips through a network of real creators and bills only on verified views. One is the edit and the other is the reach.
The edit is the easy part
AI clip tools are good and they're cheap. They find the strong moments in a long video, cut them into vertical clips, add captions, score them for virality and post them to your own accounts. If you want fast high-volume edits, a tool is the right call, and plenty of our clients use one.
But the cut is the commodity. Once you have a great clip you still face the only question that decides whether it works, which is who's actually going to see it. A tool posts to the audience you already have, and that's exactly where a clipping agency starts.
A tool posts straight into your own ceiling
An AI tool schedules clips to the accounts you already own, so move the slider and see how far that actually reaches.
Your total following, across all your accounts
25,000
A tool posts here, your own accounts
500 to 1,500
people see a given post and every one of them already follows you, because organic reach now runs in the low single digits of your follower count however good the clip is.
Organic reach ~2 to 6% of followers, 2026 (Deep Marketing)
Lumina posts here, the network
Beyond it
We put the same clip on 62,900+ real creators' accounts, in front of people who do not follow you yet. You are not capped at your own audience, and you pay a custom rate only on verified views.
Campaign range $5,000 to $200,000+
- Reaches non-followers
- Real creator accounts
- Billed on verified views
- Posts stay live
Or see the creator network.
Planning estimate on published organic reach benchmarks. Not a guarantee of performance.
Tool or agency, side by side
Tool costs are published starting prices as of August 2026 and change over time. Check the current pricing on each tool's site.
Reach is the part a tool can't buy you
A clip is only ever worth the audience that sees it, and that's the one thing a subscription can't add.
Your own accounts
A tool schedules to the channels you already own, so however good the clip is, the ceiling is your follower count and that's mostly people who already know you.
A network of 62,900+ creators
We put the clip in front of people who do not follow you yet, on real accounts with real audiences, and bill only on verified views. See the creator network.
Using both is usually the smart move. Make your clips with a tool if you like, then use the network to get them seen, so the tool handles the edit while we handle the reach.
AI clip tools, and the questions buyers actually ask
The honest version, including where a tool is genuinely the better buy. Every answer stands on its own.
What is the difference between a clipping agency and an AI clip tool?
An AI clip tool is software that cuts your long video into short clips, captions them and posts them to your own accounts. A clipping agency distributes those clips through a network of real creators to reach people who don't follow you, and bills only on verified views. One is the edit and the other is the reach.
Why pay an agency when an AI tool is about $20 a month?
Because you're paying for the reach rather than the cut. A tool posts a good clip to the audience you already have while an agency puts it in front of buyers who've never heard of you. If reach isn't your problem then a tool is the cheaper answer, and we'll say so.
Can I just post the tool's clips myself?
Yes, and you should if you have the audience for it. The limit is that your own accounts only ever reach your existing followers, which is exactly what a creator network exists to get past.
Are your clips just AI clips too?
The cut is a commodity and tools do it well. What a tool can't copy is a network of 62,900+ real creators and billing that only counts verified views, which is the part you're actually buying.
Should I use both a tool and an agency?
Often yes, and plenty of clients do. Use the tool to produce clips quickly then use the network to distribute them, since the two solve different halves of the same problem.
How do I pay, versus a tool subscription?
A tool is a flat monthly subscription. Lumina has no retainer and no price per clip. You pay only for verified views. See what a campaign costs.
Make the clip anywhere, get it seen here
Bring your own clips or let us cut them, because either way the network gets them in front of buyers who don't know you yet, and you only pay for verified views.