Your launch is a window, so fill it with a surge rather than a single post
A launch lives or dies in a few days, so we turn one recording into dozens of native clips posted by 62,900+ creators in a tight window, timed to launch day and measured in signups. You only pay for verified views.
Most launches miss, and it usually isn't the product
The build is usually fine, but the awareness fails because it never spikes at the moment it needs to.
of new products miss the mark.
Source: MIT Professional Education
of launches miss their goals, mostly through poor targeting and go-to-market.
Source: Harvard Business Review, 2023
of companies rate their go-to-market maturity 6 or below out of 10.
Source: Product Marketing Alliance and Ignition
The build is rarely the reason, the reach is.
Buyers pick the shortlist before you launch
By the time a buyer fills in your form the decision is mostly made, because the shortlist gets written on day one.
6sense found buying groups fill four shortlist spots on day one and buy from one of those four 95% of the time. And 94% of B2B buyers now use LLMs during the journey. A launch is your moment to become one of those four names, or the vendor an AI engine already knows.
Source: 6sense, B2B Buyer Experience Report 2025
One launch, and a wave rather than a trickle
We turn your launch assets into a concentrated wave of clips, live across every platform in the window that actually matters.
Your assets become many clips
A keynote, demo, founder walkthrough or changelog turns into dozens of 12 to 35 second cuts.
Posted by the network
62,900+ creators post natively, reaching buyers who do not follow you yet. See the creator network.
Timed to launch day
Live 24 to 72 hours from the call, so the surge lands when it counts. Here is how a campaign runs.
LinkedIn-led
B2B buyers are on LinkedIn, so that's where the wave leads and the rest follow from there.
A launch is judged on signups rather than views
Impressions
A big view number lands in your inbox after launch week, but nobody can tell you how many turned into signups, so the next launch gets less budget.
Signups and pipeline
We instrument the launch so a clip cohort traces to real signups, and the report names outcomes. You pay only for verified views.
Ask on the form
A "how did you hear about us" field captures the launch in the buyer's own words.
Tag the cohort
Every launch clip is tagged so the campaign can be traced rather than guessed at.
Report the outcome
A report that names signups and pipeline rather than a wall of views.
It is the same spine behind how we report pipeline, pointed at your launch, and a surge only amplifies a real product and a real offer. See what a campaign costs.
Launch campaigns, answered
What is a SaaS product launch campaign?
How far in advance should I book a launch campaign?
What do I need to provide for a launch campaign?
How is a launch campaign measured?
Why not just post the launch on our own channels?
How much does a product launch campaign cost?
Launch statistics: MIT Professional Education, Harvard Business Review, Product Marketing Alliance, 6sense. 2023 to 2026.
Time your surge to launch day
Bring us the launch asset and we'll build the wave, live in 24 to 72 hours, measured in signups and billed only on verified views.