The short-form video agency priced on views rather than videos

A short-form video agency takes long-form material or raw footage a company already has, such as a webinar, podcast, demo or founder talk, and rebuilds it into short vertical clips of 12 to 35 seconds, captioned and reframed for a feed. Most agencies then deliver those clips, or post them to the client's own accounts.

Published prices run from $15 per month for a self-serve tool to $10,000 per month for a full editing and production retainer, with editing subscriptions working out around $31 per clip. Every one of those prices buys production, while we price on a custom CPM per 1,000 verified views, with campaigns from $5,000 to $200,000+.

That depends entirely on whether the clips are being watched. Most teams already produce video every month and already clip it, so making the clips is rarely the constraint. The constraint is distribution, because clips posted to a company's own accounts only reach the audience that already follows it.

For producing clips, largely yes, and from $15 per month. For distribution, no, because a tool cuts a recording and publishes to accounts the customer already owns, so reach is still capped by the audience they already had. The difference isn't editing quality, it's whose feed the clip lands in.

Fair, and short-form rarely closes a deal on its own. The honest problem is that only about 37% of marketers find it easy to tie social activity to business outcomes at all. What a pay-per-verified-view model changes is the risk, because instead of paying a retainer for videos that may never be seen, you only pay for views that verifiably happened on audiences you didn't already have. It's the first accountable step rather than a promise of attributed revenue.

They can. Instagram's originality rules, introduced for reels in April 2024 and extended to photos and carousels in April 2026, stop accounts that primarily post unoriginal content from appearing in recommendations to new audiences, and Instagram states that adding a border, watermark, subtitles or a credit doesn't make a repost original. YouTube's policy on Generic or Repetitive Content, effective 15 July 2025, makes mass-produced or repetitive content ineligible for monetisation. So clips distributed across a creator network have to be differentiated per creator rather than duplicated.

Every view is checked through platform APIs before it counts toward a campaign, with failed views never billed, and this matters legally as much as commercially. The FTC's Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, effective 21 October 2024, makes it unlawful to buy or sell fake indicators of social media influence, including views generated by bots or hijacked accounts, that the buyer knew or should have known were fake.

With most agencies it's the client's own accounts. With us, clips are posted natively by a network of 62,900+ independent creators from their own accounts, to audiences the client doesn't have. They're organic posts on real accounts rather than paid placements, and they stay live after a campaign ends.

A clipping marketplace prices on views the way we do, but it's a self-serve bidding market where anyone can bid, nobody defines what a view is, and there's no vetting or compliance behind it. We're a managed network with a defined verified view, creator vetting, per-clip brand-safety review and FTC-compliant disclosure. The model is the same, but the accountability isn't.

Who owns the clip, the licence the creator holds and whether posts stay live after the engagement ends are all set out in your agreement and confirmed on the scoping call before anything starts.

Clips go live 24 to 72 hours from the strategy call. This model runs on two clocks, one to clips and one to views, where most competitors publish a single turnaround figure.

Companies that need clips for their own channels and nothing else are better served by a tool or a production shop, since both are cheaper for that job. This model only makes sense if the goal is reach beyond an audience you already have.