01
Owned
Your channel, your list, your followers. Only people who already know you get the chance to watch.
- Sold by
- Motion, grouphugs, Superside
- The ceiling
- Your follower count. No amount of production moves it.
For B2B software and AI brands
One recording
Roughly 20 minutes
Dozens of clips
12 to 35 seconds
62,900+ clippers
Posted natively
Verified views only
Live in 24 to 72 hours
The B2B video marketing agency that sells reach, not footage.
A B2B video marketing agency handles distribution. A production company makes the asset. Lumina takes video you already own, cuts it into short vertical clips, and has 62,900+ clippers post them natively on their own accounts. You pay only for verified views.
One recording
Roughly 20 minutes
Dozens of clips
12 to 35 seconds
62,900+ clippers
Posted natively
Verified views only
Live in 24 to 72 hours
The half nobody prices
Not short of video. Short of arrival.
Every agency on this search sells the same thing. More video, faster, cheaper, better looking. The published numbers say the problem moved.
What it costs to make
$42,280.92
The average video production project.
Source: Clutch, Video Production Pricing Guide 2026, updated 10 August 2026
What it earns on its own
218
The median organic B2B SaaS video on YouTube.
Source: Grizzle, 3,623 videos across 71 B2B SaaS channels
91.4%
Of long form views on those channels were paid for, not found.
Source: Grizzle, same study
57% / 20%
Spend more time creating video than last year. Only 20 percent promoting it.
Source: Wistia, State of Video Report 2026
The money goes into making it. Almost none of it goes into making anyone watch it. That is not a content problem. It is a distribution problem, and it is the one thing nobody in this market will quote you a price for.
The distinction the category blurs
Production makes it. Distribution gets it watched.
A B2B video marketing agency is responsible for whether a video reaches the people who buy your software. A video production company is responsible for whether the video exists and looks good. Most of this market sells the second and calls it the first.
Lumina does distribution only. You bring video you already own, from roughly 20 minutes of source material upward. We cut it into short vertical clips of 12 to 35 seconds, and a network of 62,900+ clippers posts them natively on their own accounts, to their own audiences.
It is not paid advertising. The posts are organic, on real accounts, and they stay live after the campaign ends. It is not an editing tool either. A tool hands you files. This hands you an audience.
What this is not
- A crew, a studio or a shoot
- A folder of clips delivered to your drive
- Media buying with a rate card you argue over
- A monthly retainer for a content calendar
What this is
- A network that carries video you already have
- Clips posted on accounts that already have an audience
- Organic posts you pay for only when the views are verified
- A campaign scoped once, priced per verified view
If you have no source recording at all, the answer is clipping the product itself, not a camera crew.
Three ways to be seen
Three ways to get watched. One keeps working.
"Most B2B video budgets go entirely into production and nothing into distribution, which is why so many expensive films sit on a YouTube channel with 340 views."
Source: OTReniX, B2B video marketing agencies, 2026
They are right, and they rank on this exact search. Their own answer is a landing page hero, four ad variants, a sales email and a trade show loop. Every one of those is an audience the brand already owns or is renting. They never say how to get past 340.
02
Rented
Paid promotion, ads, account based targeting. You buy attention by the day and it lasts exactly that long.
- Sold by
- Vidico, OTReniX, Bold Content, KEO
- The ceiling
- Your budget. Reach ends when the invoice does.
03
Borrowed
Someone else's audience carries it. Real creators post the clip on their own accounts, to people who have never heard of you, and it stays live after the campaign ends.
- Sold by
- Nobody on page one of this search
- The ceiling
- The size of the network, not the size of you.
Two agencies here run creator networks and neither borrows an audience. Vidsy and Quickframe use creators as production labour. The creators make the ad, the brand still buys the media. That is owned and rented wearing a different coat.
Owned reach is capped by who already follows you. Rented reach ends when the invoice does. Borrowed reach is the only one of the three that is not limited by something you do not have.
Work out your own number
Your followers are the ceiling.
Publishing more does not lift it. Average views per video on a business page fell 36% year on year across every page size band, while posting frequency doubled from roughly two videos a month to four. More video, fewer views each.
Source: Socialinsider, LinkedIn Benchmarks, 1.3M posts across 16,645 business pages
4,000
500100,000
4
130
Your ceiling, one year
7,440
views, and it does not move until the follower count does
Views per video, against the published bands
Per video
155
Per month
620
Estimated from published band averages. 1,000 to 5,000 followers averages 155 views per video. 10,000 to 50,000 averages 585. Anything between the two is interpolated.
Publish four a month or forty. The ceiling only moves when the audience does, and the audience is the one thing production cannot buy you.
The same sum, written out
4,000 followers. Four videos a month.
The published band average for that follower count is 155 views per video. The arithmetic from there is short.
- Published band average, 1,000 to 5,000 followers 155 views per video
- Four videos published each month 620 views per month
- Twelve months of publishing at that rate 7,440 views per year
- The ceiling, until the follower count changes 7,440
Source: Socialinsider, LinkedIn Benchmarks, averages by page size band
Moving up into the 10,000 to 50,000 band lifts the average to 585 views per video. Roughly ten times the followers, for under four times the views. That is the shape of the problem. Publishing harder does not solve it, and neither does spending more on the film.
The same budget, three outcomes
What the money actually buys.
| Production agencyMakes the asset | AI clip toolCuts the asset | LuminaDistributes it | |
|---|---|---|---|
| What the price buys | A deliverable | A subscription | Verified views |
| Who distributes it | You | You | 62,900+ clippers |
| Whose audience sees it | Yours | Yours | Theirs |
| What you supply | A brief, a shoot, approvals | Your own footage and your own time | One source asset, about 5 minutes |
| Time to live | 8 to 16 weeks for a brand film | As fast as you can post | 24 to 72 hours from the call |
| When you stop paying | You keep the file | Access ends | Posts stay live |
| Who carries the risk if nobody watches | You | You | We do not bill unverified views |
Production agencyMakes the asset
- What the price buys
- A deliverable
- Who distributes it
- You
- Whose audience sees it
- Yours
- What you supply
- A brief, a shoot, approvals
- Time to live
- 8 to 16 weeks for a brand film
- When you stop paying
- You keep the file
- Risk if nobody watches
- You
AI clip toolCuts the asset
- What the price buys
- A subscription
- Who distributes it
- You
- Whose audience sees it
- Yours
- What you supply
- Your own footage and your own time
- Time to live
- As fast as you can post
- When you stop paying
- Access ends
- Risk if nobody watches
- You
LuminaDistributes it
- What the price buys
- Verified views
- Who distributes it
- 62,900+ clippers
- Whose audience sees it
- Theirs
- What you supply
- One source asset, about 5 minutes
- Time to live
- 24 to 72 hours from the call
- When you stop paying
- Posts stay live
- Risk if nobody watches
- We do not bill unverified views
A production agency sells you a file and wishes you luck. A tool sells you a faster way to make files. Neither one is measured on whether a buyer ever saw the thing.
Full detail on how a campaign runs, and on how a view gets verified before it is billed. If a tool is genuinely the cheaper answer for you, we wrote that comparison honestly: clipping agency against AI clip tools.
Published rates, not our estimates
Every price buys a deliverable. Not one buys a view.
| Deliverable | Published price | Published by |
|---|---|---|
| Simple 2D explainer | $3,000 to $10,000, 3 to 6 weeks | OTReniX |
| Custom animated explainer with product UI | $10,000 to $30,000 | OTReniX |
| On location case study | $15,000 to $50,000 | OTReniX |
| Brand film, full crew | $40,000 to $150,000, 8 to 16 weeks | OTReniX |
| Agency retainer | $5,000 to $20,000 per month | OTReniX, Vidico |
| One off project through to full service | $3,000 to $10,000+ per month | Motion |
| UK produced B2B video, entry point | £5,000 to £8,000 | Bold Content |
| Additional revision round | $1,000 to $5,000 | OTReniX |
Prices as published by each agency on their own site, August 2026
Simple 2D explainer
$3,000 to $10,000, 3 to 6 weeks
OTReniX
Custom animated explainer with product UI
$10,000 to $30,000
OTReniX
On location case study
$15,000 to $50,000
OTReniX
Brand film, full crew
$40,000 to $150,000, 8 to 16 weeks
OTReniX
Agency retainer
$5,000 to $20,000 per month
OTReniX, Vidico
One off project through to full service
$3,000 to $10,000+ per month
Motion
UK produced B2B video, entry point
£5,000 to £8,000
Bold Content
Additional revision round
$1,000 to $5,000
OTReniX
Prices as published by each agency on their own site, August 2026
A brand film at $40,000 buys eight to sixteen weeks and a finished file. It does not buy a single view. That is not a criticism of the work, the films are good. It is a description of who carries the risk, and on every line of that table it is you.
How Lumina prices instead
No retainer
No price per clip
No minimum term
A custom CPM per 1,000 verified views, set against your niche and your volume. Campaigns run from $5,000 to $200,000+, scoped on a call before anything starts. Views that fail verification are not billed.
How it runs
Four steps. Only one is yours.
One recording goes in, clips come out, and you approve everything before any of it is posted.
01
Send one recording
Roughly 20 minutes is plenty, from something you already own.
02
We cut it, you approve
Every clip is sent back before anything goes out.
03
62,900+ clippers post
From their own accounts, in the format each platform rewards.
04
You pay for verified views
Views that were checked, not impressions that were served.
About five minutes of your time Clips live in 24 to 72 hours
That is the summary. If you want the full version, how a campaign runs end to end covers the approvals, the reporting and what happens in week two.
Straight answers
The questions buyers actually ask.
A B2B video marketing agency is responsible for whether a video reaches the people who buy your software. That covers cutting long form source material into short vertical clips, distributing them, and reporting on what was seen. Production, meaning the filming and the editing of a new asset, is a separate discipline.
A video production company is measured on whether the video exists and looks good. A video marketing agency is measured on whether anyone watched it. Most of this market sells production and uses the two terms interchangeably. Lumina does distribution only, on video a company already owns.
Published rates across the category run from $3,000 for a simple explainer to $150,000 for a brand film, with retainers of $5,000 to $20,000 a month. Lumina prices differently, on a custom CPM per 1,000 verified views. Campaigns run from $5,000 to $200,000+ and there is no retainer.
Because reach is capped by the audience the brand already has. The median organic B2B SaaS video on YouTube gets 218 views, and 91.4% of long form views on those channels came from paid promotion rather than discovery. Making a better video does not increase the number of people who already follow you.
There is no single number, but the published benchmarks give a floor. The median organic B2B SaaS video on YouTube gets 218 views. On business pages, average views per video fell 36% year on year while posting frequency doubled. Anything above the follower ceiling has to come from someone else's audience.
No. One recording over roughly 20 minutes that you already own is enough to begin, and it takes about five minutes of your time. If there is no recording at all, the product itself can be the source, through screen recordings, feature releases and workflow demonstrations.
Anything not answered here gets answered on the call. Book a strategy call.
Free, no call needed
Send one recording. Get a clip plan back.
Paste a link to any product recording you already have. We watch it and send back the plan we would run, whether or not you ever hire us.
One link is enough. No card, no form, and no obligation to do anything with it.
18B+ verified views delivered to date.